FIRE Podcast: Marina Krakovsky On What Businesses Can Learn From Behavioral Economics

by Arin Greenwood on November 4, 2010

Marina Krakovsky, author of Secrets of the Moneylab

Marina Krakovsky, co-author of the new book Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business, is the guest on this week’s FIRE Podcast. Marina tells host Arin Greenwood about why fairness trumps self-interest – as well as other ways the real people don’t behave like the rational actors of traditional economics – and what businesses can learn from behavioral economics.

Listen to the podcast here or download it in iTunes.

Read an excerpt from Secrets of the Moneylab here. The Moneylab also has a blog, covering everything from the best way to prevent taxicab fraud to analysis of Jennifer Grey’s chances on Dancing with the Stars.

Random Posts

  • New Heartland FAQ: Medicare and Competitive Bidding for Complex Therapeutic Devices
  • Letter From Florida: Understated Prayer
  • Letter from Austin: Protect Your Homeland Against Eminent Domain
  • Eli’s Crystal Ball Revisited, In Light Of The Elections
  • http://colocationhosting-pricing.com/?p=189459   FIRE Podcast: Marina Krakovsky On What Businesses Can Learn From Behavioral … – Out Of The Storm News by Colocation Hosting Pricing

    [...] FIRE Podcast: Marina Krakovsky On What Businesses Can Learn From Behavioral …Out Of The Storm News… co-author of the new book Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business, is the guest on this week's FIRE Podcast. … [...]

  • https://outofthestormnews.com/2010/11/04/secrets-of-the-moneylab-why-feeling-cheated-can-be-worse-than-being-cheated/ Secrets Of The Moneylab: Why Feeling Cheated Can Be Worse Than Being Cheated

    [...] by Arin Greenwood on November 4, 2010 TweetWhat follows is an excerpt from Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business. Marina Krakovsky, co-author of Moneylab, is the guest on this week’s FIRE Podcast. [...]

  • http://topsy.com/outofthestormnews.com/2010/11/04/fire-podcast-marina-krakovsky-on-what-businesses-can-learn-from-behavioral-economics/?utm_source=pingback&utm_campaign=L2 Tweets that mention FIRE Podcast: Marina Krakovsky On What Businesses Can Learn From Behavioral Economics — Topsy.com

    [...] This post was mentioned on Twitter by Jeff, FIREPolicy. FIREPolicy said: FIRE Podcast: Marina Krakovsky On What Businesses Can Learn From Behavioral Economics http://t.co/2ibrZxB via @FIREPolicy [...]

blog comments powered by Disqus

Previous post: Eli’s Crystal Ball Revisited, In Light Of The Elections

Next post: Secrets Of The Moneylab: Why Feeling Cheated Can Be Worse Than Being Cheated