Marina Krakovsky, co-author of the new book Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business, is the guest on this week’s FIRE Podcast. Marina tells host Arin Greenwood about why fairness trumps self-interest – as well as other ways the real people don’t behave like the rational actors of traditional economics – and what businesses can learn from behavioral economics.
Listen to the podcast here or download it in iTunes.
Read an excerpt from Secrets of the Moneylab here. The Moneylab also has a blog, covering everything from the best way to prevent taxicab fraud to analysis of Jennifer Grey’s chances on Dancing with the Stars.